The Moran Group Blog

Each month we break down trending searches for the auto industry. All data is pulled from Google’s Search Trend tool. Check out this month’s trending and top models!

Leveraging AI-driven campaigns is key to enhancing full-funnel conversions and delivering personalized experiences. Tools like Google’s Performance Max optimize ad performance, engaging consumers while prioritizing privacy and building trust. This approach maximizes ROI, boosts customer engagement, and supports long-term growth.

Effective HTML email design hinges on balancing aesthetics, functionality, and user experience. Responsive design is essential, as most recipients view emails on mobile devices, so layouts should adapt seamlessly. Simplicity, through minimalist layouts and prominent CTAs, helps engage readers without overwhelming them. Prioritizing live text over embedded image text ensures better accessibility, searchability, and deliverability. Accessibility features like proper contrast and legible fonts make emails more inclusive, while consistent branding builds trust and recognition. Testing across devices ensures your design looks and performs optimally for all users.

Discover how Google’s recent enhancements to Performance Max campaigns, including new customer acquisition goals and updated ad formats for vehicle inventory, are revolutionizing automotive advertising. Learn why accurate pricing and leveraging AI-driven multichannel delivery are key to maximizing your ad performance and driving more qualified leads.

Stay compliant with FTC regulations on endorsements and reviews while building consumer trust. Learn how The Moran Group can help you navigate these rules to maintain transparency and drive business growth.

Discover how automotive dealers can use Reddit to engage with potential car buyers. Learn tips for maximizing engagement and building trust on this dynamic platform to drive more leads to your dealership.

Google Marketing Live announced new AI-powered marketing features, enhancing Google Ads strategies and campaign performance. Key updates include ads within AI Overviews, smarter Performance Max campaigns with granular asset-level reporting, and expanded AI capabilities for ad creation. These innovations aim to improve ad effectiveness and efficiency, positioning AI as a central tool in future marketing strategies.

Generative AI's growing demand for data has led to increased website scraping, affecting analytics and potentially increasing bandwidth costs. While bots generally impact Direct traffic channels, monitoring for anomalies in traffic trends is essential. Identifying scrapers involves recognizing patterns such as consistent page indexing and specific browser and operating system identifications.

The potential TikTok ban in the US could shift users to platforms like YouTube Shorts, Instagram Reels, and streaming services, requiring marketers to adapt their strategies to these new channels.

Discover how artificial intelligence is transforming Performance Marketing in our latest blog. We delve into the strategic integration of AI within The Moran Group's paid search efforts, exploring innovative features like Smart Bidding and Responsive Search Ads.

Discover how the transition from Universal Analytics to Google Analytics 4 affects your data management. Learn about the timeline for data deletion and access closure in July 2024, and explore how Google's resources and direct communication can aid users during this significant change. Understand the reasons behind the shift, including new features and compliance with privacy laws.

Navigate the evolving landscape of digital advertising as Google tests cookie deprecation. This article provides an update on the shift towards first-party data and contextual targeting amidst testing of Google’s Privacy Sandbox, highlighting The Moran Group’s adaptive strategies in a cookie-less future.

Discover how aligning your brand with social responsibility can transform your marketing strategy and foster deep, authentic connections with your audience. This article delves into the importance of ethical practices, guided by the AMA's six ethical values, and how they pave the way for a brand image that resonates with values-driven consumers. Learn to stand out in a saturated market by standing up for what truly matters.

With the unmatched reach of television, you can transform your marketing strategy into one that builds long-term loyalty and profitability. This article delves into the power of TV advertising to connect with a vast audience, establishing relationships that turn viewers into loyal customers when they're ready to make a decision.

Unlock the secrets to a successful advertising strategy with our guide on organizing your marketing efforts. From setting clear goals to monitoring competitor activities, learn how to drive your brand towards lasting success. Dive in now!

The healthcare industry is ever-evolving, and staying up-to-date with the latest marketing trends is crucial for success. In this blog, we'll explore the healthcare marketing trends for 2024 with expert insights from the Moran Group Advertising.

This blog post unravels the power of truly understanding your audience, from their deepest problems to their unique voices and actions. Embrace a detailed roadmap to tailor your marketing efforts and create resonant, effective campaigns that stand out in a cluttered advertising world.

Two essential components of digital strategy include blog posts and landing pages. Each component serves a distinct purpose, and understanding their differences can be the key to their successful contribution to your online engagement and conversion optimization on your website. Come along as we dive further into each of these elements of digital strategy and what makes them essential to creating conversions.

This week, Google starts testing its new Tracking Protection feature, a major step toward a cookie-less future. Read this insightful article about what this means short-term and long-term for the advertising industry and your marketing strategy.

Meta's Threads is one of the newest widely used social apps launched this year. Read this article to get up to speed on Threads, what it can and can't do, and what might be coming to the network in the future.

Uncover the top five pitfalls to steer clear of in your marketing, from audience missteps to the art of mastering diverse channels. Dive into the world of marketing strategy and discover how to transform challenges into triumphs. Your next successful campaign awaits—read more now.

Inclusive marketing is important because it reflects the real world and helps you connect with a wider audience. It is the thoughtful incorporation of different people regarding race, ethnicity, gender identity, disabilities, and all walks of life. When done genuinely, inclusive marketing can take your brand to the next level.

This post provides practical steps to leverage the Problem-Solution model in marketing, including audience research, crafting problem-centric messaging, highlighting your solution, showcasing benefits and features, sharing success stories, and concluding with a strong call to action.

Customer reviews have a crucial role in the digital age, benefiting both businesses and consumers. They build trust and credibility, influencing consumer buying decisions significantly.

As patients increasingly rely on the internet for information and solutions, digital marketing within the healthcare field has emerged as an indispensable means of reaching, engaging, and retaining patients. Learn more about the trends reshaping the healthcare industry.

Discover the game-changing strategy of retargeting to captivate your audience. Learn how this digital tactic delivers ads multiple times to potential customers on the verge of converting.

New patient acquisition is essential in order to grow your Cosmetic Surgery practice. Read on to learn The Moran Group’s 3 key tips to improve new patient bookings through a digital media lens.

This article provides insights into the formation of the Automotive Standards Council (ASC) and how a standardized data format can benefit data integrity, comparability, and analysis for businesses in the Automotive industry.

As the political season approaches, it's crucial to grasp three key concepts in order to safeguard your advertising schedule effectively.

This article provides valuable insights into current lead trends in the automotive industry and offers strategies on how businesses can adapt to these trends effectively.

In the world of marketing, creating compelling content that resonates with customers is essential for driving conversions and making sales. In this blog post, we will explore the principles of psychology that can be applied throughout each stage of marketing to create persuasive content and form long-lasting customer relationships.

Localogy’s annual event, L23, was held in Coronado Bay in April 2023. The conference focused on SaaS, branding, and marketing solutions for businesses. We’re here to break down the top 3 takeaways!

Explore 5 generations with distinct traits and preferences. A must-read for anyone aiming to connect with diverse audiences, aligning strategies with each generation's values for greater success.

Learn how artificial intelligence (AI) can transform the marketing industry through data analysis, customer targeting, and social media strategies, elevating efficiency and customer engagement for superior business results.

A website optimized for mobile devices is crucial for your business to succeed. Check out our list of the top 5 things your mobile site needs to convert customers!

The debate surrounding the future of Twitter has been ongoing, but marketers and businesses continue to use it as part of their marketing strategies. Read more about how Twitter can become part of a digital marketing strategy, and contact The Moran Group to learn how we can help.

Customers utilize YouTube as part of their buying cycle, starting with test drive videos several months before buying, followed by competitive comparisons, and finally turning to in-depth vehicle feature videos right before deciding to visit your dealerships.

Performance Max is a new automated, multi-channel campaign type. Since its introduction, many advertisers have been divided on the topic. To better understand the impact these campaigns can have, it is important to understand what they are and what makes them powerful.

Apple has recently taken a big step forward in their competition with Google Maps with the recent Apple Maps update. The Moran Group Advertising in Baton Rouge is here to help explain what you need to know about this update!

The Moran Group Ad Agency breaks down AI highlights and how it can be used in your marketing efforts. Read the full blog for details!

Read some frequently asked questions and their answers in this insightful blog post by one of The Moran Group's digital analytics experts.

Meeting your health insurance deductible allows you to take advantage of the benefits of your plan. Learn how you can maximize these benefits before the end of the year.

There is an overwhelming amount of industry news to try to stay on top of with how the advertising industry is constantly evolving and adapting to changes. We at The Moran Group rounded up a few of the most recent news articles we think you should know about and give you the highlights.

The number of people working in healthcare is at a critical tipping point. Recruiting potential employees should be any healthcare organization's top priority.

With consumers looking to snag holiday gifts before prices rise, shoppers are planning to start their holiday shopping even earlier this year. Read more about holiday search trends in this insightful post written by The Moran Group's Digital experts.

The Moran Group’s latest case study dives into how utilizing video content and Instagram reels can gain more exposure and interactions on social media channels.

Are you ready to switch from Google’s Universal Analytics to Google Analytics 4? Read this post to find out what's coming and what the switch means for your web traffic analytics.

Finding new patients doesn't have to be difficult. Learn how to increase your patient bookings with these effective marketing strategies from The Moran Group.

Localizing your web presence is one way to show your audience you are committed to providing good, useful content while also helping boost engagement. In this blog post, learn more about social media localization and 4 easy ways to get started today.

Nielsen released their 2022 Audio Today research. In this blog post, The Moran Group's expert Media team shares insights from this research and what it means for your marketing strategy.

A CTA, or Call To Action, is one of the most important aspects of UI/UX in marketing. Read on to learn how small changes to your CTAs can lead to big results.

The events of recent years have caused us all to rethink marketing and communication strategies with our audiences. Read on to see a few trends The Moran Group has identified to help build Higher Education marketing strategies moving forward.

Netflix has chosen Microsoft to help add advertising to its platform in early 2023 giving businesses access to the top-rated streaming platform and its large audience.

Learn more about the major changes Facebook has made so far in 2022 and how those changes can affect your business’s social media presence. 

In the latest installation of Marketing Live, Google announced new features for advertisers on the ads platform. Read on to learn about our top takeaways from the 2022 edition of Google’s Marketing Livestream.

With the cost of goods steadily increasing, customers are continuously looking for ways to maximize savings. While providing discounts to your goods or services may delay profitable sales, it can have long-term benefits to better help your business.

YouTube shorts are a great way to build engagement and attract new customers. Utilizing short-form content under 60 seconds, quickly grab attention and inform your viewers of new products, services, and special offers.

Learn how to apply the principles in Google's Dealer Guidebook with real-world case studies from our team at the Moran Group. Our experts will show you how to improve your digital marketing strategy today.

It's political season and that means air time will be a hot commodity in most markets for the remainder of 2022. Our media team shares info and tips to help you navigate the waters and get the most from your media dollar.

If you’re a car dealer who is focused on growing online reviews, you may have found it fairly easy to increase review volume on Facebook or Google. There are a number of tools and strategies for growing review volume that require little to no effort on your part. However, you may have noticed that growing reviews on Yelp is more difficult. Have you ever noticed that some reviews are hidden away in a hard-to-find “Not Recommended” section? ‍

When it comes to organic rankings and traffic, a successful content strategy is important. See how content drove increased impressions, clicks, and traffic in our SEO content case study!

In this blog post, we examine 4 simple principles that can help you turn your next great idea into your next successful advertising campaign. Read on to learn more.

Google Analytics is a reliable source of data and truth for your site traffic. However, if what you're looking for is granular location data, you should be aware of Google Analytics' limitations.

Reach new customers and build brand recall with effective radio influencer campaigns.

In light of recent year's events, online shopping has, without a doubt, become more of the status quo. Dealers should be sure to include the necessary details on each and every used vehicle details page, or VDP, to ensure a quality user experience. Listed below are three key practices to follow in order to increase leads and conversions and improve one's overall automotive digital marketing presence.

Targeting competitor brand keywords, also known as 'brand squatting' or competitive conquesting, may get consumers searching for your competition to notice your products or services. Read more to learn the advantages of this tactic and what to consider before getting started.

You now have a new tool to reach highly qualified local car shoppers, similar to shopping ads already familiar to online consumers. Read more as our team reviews how VLAs work, tips on maximizing performance to drive more vehicle sales, and initial results from the pilot program.

With urgent care locations popping up on every corner, competition has become high for the Healthcare Industry. Read more about how we achieved exponential lead growth cost/conversion savings for this group of urgent care clinics.

As Gen Z continues to move into the higher education arena it's important to make sure you are advertising to them where they spend their time. Read more to learn about how to tailor your higher education marketing toward Gen Z.

Connected TV, often referred to as CTV, is a television device that is set up to stream long-form video content via the Internet. Along with the massive reach that TV is privy to, CTV allows advertisers to track users and tie back specific purchases or conversions to an ad. Learn more about the benefits of CTV and the impact on your marketing strategy.

It's no secret that the past couple of years have been challenging for the automotive industry. With fewer new car sales, dealers are taking in fewer trade-ins, and with historically high prices at auction, many are finding that it is not a profitable route to acquiring used inventory. Here are a few, perhaps overlooked, ways you can increase your vehicle acquisitions.‍

With streaming viewership (and the number of streaming platforms) at an all time high, knowing about the different platforms and their audiences is crucial for advertising. Read more to learn about one of the most popular streaming platforms, Tubi TV.

Google introduced Performance Max at their 2021 Marketing Livestream event as a multi-channel, automated campaign designed to complement keyword-based paid search. While this may sound similar to campaign types launched in the past, such as Smart campaigns or Local campaigns, Performance Max stands out. Check out these insights from The Moran Group.

You've probably noticed that TikTok is everywhere! With 100M+ US monthly active users, you should probably be there, too. In this post, The Moran Group's digital experts share critical TikTok insights to help your business get the most from TikTok.

One goal of a dealership’s Search Results page and Vehicle Description page is to generate leads from their online customers. Read more to see performance results from simple changes you can make to your website today.

TikTok has established itself as a major player in not only the social media landscape but in online video sharing and entertainment. Learn more about how The Moran Group effectively used TikTok to increase overall student enrollment at a Community College in Texas.

The Moran Group's Digital Director, Collin Middleton, provides updates on the end of Google's cookie support and gives us a glimpse of what Google's future holds for online marketing.

The success of digital marketing begins and ends with the user. Understanding your customer journey and website flow can be crucial to your online success. Read about some guidelines that can help the way businesses interact online with their new users.

Have you ever thought about how an app could benefit your business? The digital team at Moran Group Advertising is here to help show you how an app could help benefit your business. Read more to see what opportunities your business could be missing!

Advertising on cable television has many advantages for advertisers and can be a very promising choice for maximizing ad budgets. Let’s take a look at some of the main reasons to consider cable television advertising.

The Moran Group has a team of experienced Media Buyers with over 70 years of combined media buying experience in markets throughout the country. Our buyers can maximize your budget beyond your imagination!‍

Looking to create Spanish paid search campaigns for customers in the U.S? Moran Group Advertising can help. Read along for three of the best practices we recommend when looking to expand your reach to Hispanic customers.

The Moran Group embraces a “work from home” culture to attract top talent and add flexibility to one of Louisiana’s largest advertising and digital marketing agencies. The Moran Group is growing and diversifying its business by leveraging technology to invest in what it believes to be the heart and soul of the organization: its people.

As more businesses and schools reopen, and many people are being vaccinated against Covid-19, traffic has returned to the roads at near pre-pandemic levels. This is a great opportunity to reach your target prospects with radio and digital audio advertising. The Moran Group’s Media team can help your business achieve your marketing goals with a smart, cost-efficient media strategy.

Leveraging great video content is essential to stay competitive in the digital world. Understanding unique ways to inject video content into your marketing campaign can provide a significant boost in brand recognition, ROI on marketing campaigns and bring more customers to your business. Read more to see insights on how The Moran Group can help you get the most from your marketing campaigns.

Leran the benefits of Digital Video and Linear TV from The Moran Group's seasoned media experts. Which platform is right for your marketing goals?

Looking for tactics to optimize the SEO value of your website’s blog? The SEO team at The Moran Group Advertising is here to help you create a strategic blog plan for your business. Read more to learn how to get the most out of your blog to better reach your business goals.

Use these 6 tips and guiding principles when developing your marketing strategies for your next Gen Z-focused advertising campaign. The Moran Group’s creative team can help your campaign achieve your marketing goals for this new generation. Read more to learn how to develop better Gen Z marketing strategies in your campaigns.

Use these 10 tips and guiding principles when developing creative and messaging strategies for your next advertising campaign. The Moran Group’s creative team can help your campaign achieve its marketing goals. Read more to learn how to create better creative in the digital advertising space.

Google My Business is a great, free resource to local and small businesses. We’re here to call out five features you may not be familiar with and walk you through how to add them. See the step-by-step guide in The Moran Group's blog!

Google released its Automotive Guidebook 2.5 over the weekend. Here’s what you need to know: Shoppers Expect More, Bring Your Inventory to the Forefront, Match Your Measurement to Selling Cars and Move Into the World of Automation, and Prioritize Video.

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.

This article discusses the current political advertising climate and key trends for the 2020 election. See how you can get the competitive advantage.

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.

White labeling is an attractive option due to its flexibility and scalability. Outsourcing tasks like content creation allows agencies to focus on what they do best, recruit the best talent for each project, and support their clients' growth.

Healthcare service providers can tap into the power of online campaigns to generate new leads.

How media consumption has changed with COVID-19. Let’s break down the data across different demographics.