Amplifi Native Advertising
Amplifi helps attract attention for your product or service through native ads on premium placements.
Amplifi helps attract attention for your product or service through native ads on premium placements.
Native Advertising is a paid placement that focuses on sharing insight with your audience in the format that matches the form of the website it's placed on. Native advertising appears cohesive with the page design in such a way that the user feels like the native ad belongs with the content.
Associate your brand with premium content while sharing information with your targeted audience. 70% of consumers prefer to learn about a product or service through content (Content Marketing Institute) and engagement is 50% higher with premium editorial websites than with general online browsing (The Drum).
Due to the “sponsored” format that many native ads use, the “sponsorship” brings additional value from the publisher to your brand. The value and attention of native ads contribute to a 8.8x higher CTR (click through rate) versus a traditional display banner (AppNexus). Additionally native ads can help lift a brand by up to 82% (MarketingLand).
A primary key performance indicator (KPI) of native ads is engagement. To better measure engagement we measure pageviews, clickthrough rates (CTR), and time spent on the article. Additionally, Amplifi tracks post click and post impression conversions attributed to native ads.
