Apple Maps recently rolled out Apple Business Connect, a free tool for businesses. The goal of this latest update is to provide users with the opportunity to learn more information about a business than simple driving directions when using Apple Maps. If a business maintains their Apple Maps page, the newly announced Business Connect web app allows a business to claim their Apple Maps location and edit details pertaining to organization.

Similar to Google Business Profile listings, Apple Maps is providing a free option to claim their business listings and manage them for businesses. Some examples of details available to be edited include:

• Updating business logos and photos
• Whether credit cards are accepted
• Special discounts or promotions offered
• Buttons allowing customers to book appointments, order ahead, and more!
• Promotions to the business page
• Updated business listing information that will pop up in Apple apps

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In addition to the ability to edit business details, the new Apple Maps update will introduce a dashboard business owners can reference in order to track how users are arriving to their Apple Maps listing and which aspects of the listing customers interact with. The aim of this dashboard is to present metrics similar to those used to measure search engine optimization. Again, similar to Google Business Profile, this dashboard allows businesses to track how the Apple Maps listings are performing and will have standards for full optimization.

At The Moran Group Advertising, our digital team is dedicated to helping your business stay up-to-date with the latest advancements in off-site SEO optimizations to develop and enact a SEO strategy that best accomplishes your marketing goals. Our Baton Rouge and New Orleans teams are committed to providing a comprehensive SEO plan to support your business’s success. Contact us today to discover how our digital department can help you get the most out of your Apple Maps listing and beyond!

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SOURCES & DISCLAIMERS:

https://www.cnbc.com/2023/01/11/apple-maps-is-getting-a-big-update-heres-what-it-looks-like-.html

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