Have you been searching for great tactics to optimize the SEO value of your website’s blog? The SEO specialists at the Moran Group Advertising are here to help you create a strategic blog plan for your business. Blogs can provide a variety of organic search advantages for businesses with the tools to make their website work for them. 

SEO Terms to Know

Let’s start by defining a few SEO terms you may not be familiar with: 

• KPI (Key Performance Indicators) - Measurable value that indicates how well an activity is achieving a goal
• Query - Words typed in a search bar
• Ranking - Ording search results by relevance to query
• Internal Links - Connect internal pages of same domain
• Backlinks (External links or Inbound Links) - HTML hyperlinks that point form one website to another
• Alt text - Alternative text is the text in HTML code that describes the images on web pages

How to Optimize Your Blog for SEO Value

Search engines like Google and Bing value the regular addition of fresh content for websites. Businesses who create a blog content plan benefit from continually providing fresh, unique content for search engines and users alike. Blogs are a great way to generate consistent quality content for your customers and visitors to your website while also serving your organic search needs. Some of the ways your blogs can contribute to your business’s SEO strategy are:

• Creating an opportunity to incorporate more granular content on your website
• Focus on more long-tail search phrases
• Chance to create local content or cover timely topics such as events taking place at or near your business
• Provide visitors with updates on new industry announcements, innovations, products, and practices
• Incorporate opportunities to generate answers for “how to” language on your website as voice search continues to grow
• Drive users deeper into your website and assist search engines in locating additional, relevant content on your site by utilizing internal links (links from blog content to additional pages on your site). A high number of internal links pointing to a specific page alerts Google that the page is important
• Optimizing on-page content, image alternate tags, meta descriptions, and category tags to get the most value out of the content you are producing

Where to Start Writing Your Blog

Now that you know some of the terminology and advantages building optimized blogs on your website, how do you approach maintaining regular blog posts? Check out some of the basic steps involved when the Moran Group’s SEO team begins developing a blog strategy:

1. Perform any necessary research for the planned blog entry and keyword research
2. Create unique and relevant content 
3. Incorporate targeted keywords relevant to your blog
4. Include any internal links to other relevant site pages
5. Optimize Images - You will want to optimize the image file name, alt text, image captions when appropriate, and text around images
6. Be sure to include a strong call to action

The Moran Group Advertising is here to help your business get the most out of your website blogs and all of your SEO endeavors. Our Baton Rouge and New Orleans teams are dedicated to helping you develop and enact an SEO strategy that best accomplishes your marketing goals. Contact us today to learn how to start getting the most SEO value out of your website’s blog!