We always hear, “There’s an app for that,” but have you ever thought about having an app for your business? The value of mobile apps continues to grow year after year - even in small, niche areas. But why would having a mobile app benefit you?

1. A mobile app is another direct channel to your business for consumers.
2. Build brand loyalty by always being within the touch of a button for your customers. 
3. Having a mobile app can be an efficient way for customers to contact you for support, feedback, and more.
4. A mobile app is another way to build a more personalized experience for your customers.
5. Collecting the insights and analyzing them from your mobile app will help pinpoint what your customers are looking for, what they need, and how you can provide it.

Now that you can see the benefits of having an app - learn how the Moran Group Advertising utilizes mobile apps to optimize clients. You’ll be surprised at how impactful a streamlined app can benefit in your industry.

1. Mobile apps can simplify the purchase process with ease of functionality and access.
2. Mobile apps enhance the consumer-to-business experience through relevant and useful company information, product details, and client resources.
3. Sending push notifications generates direct communication from the company to the consumer - optimizing more traffic back to the app. 
4. Additionally, push notifications are a great way to send out time-sensitive messages to your customers, such as closing due to weather, holiday hours, etc. 
5. Uploading new specials, events, and products keeps customers intrigued, informed, and drives them to return frequently.
6. Maintaining consistent updates provides a sense of activeness on the app; therefore, customers won’t stray to delete the mobile app entirely. 
7. By analyzing the mobile app data, the business learns how the customer interacts with the app - including downloads, page traffic, leads, and other relevant content.

Think that an app could work for your business? Give The Moran Group a call and let us help keep your customers engaged with the push of a button!

Sources:

• Liquid State - 2018
• Auto Market Insights | LinkedIn
• SMS Global