In today’s digital age, having a mobile-friendly website is crucial for businesses to be successful. However, just having a mobile site isn’t enough. More than half of overall web traffic comes from mobile devices which is why it's important to ensure that your mobile site is optimized for mobile users. To help you get started, we've compiled a list of the top 5 things your mobile site needs to convert customers.

1. Mobile-First Design

Most of the world is now navigating the internet through handheld devices and having a site that incorporates a mobile-first design ensures a better user-experience across devices. It’s no longer enough to just have a responsive desktop website, meaning it will adjust to fit different screen sizes. Your site should be using a mobile-first approach so that users can have the best possible experience thanks to better accessibility and content that is easier to read on smaller screens. A site that requires less effort to navigate will always convert more customers.

2. Clear Calls-to-Action (CTAs)

Using clear and prominent CTAs is crucial for getting visitors to understand what you want them to do. To convert customers, CTAs should be easy to find and understand. Using concise and action-oriented language will leave little room for confusion when a customer goes to perform an action. Limiting the amount of CTAs will also keep your site organized so that your visitors won’t be overwhelmed by too many options. Having too many CTAs clutters your site and lowers conversion rates. 

3. Simple Navigation

Your website’s navigation is a key factor that can impact conversions. Your site should always be easy to navigate and provide a clear path that guides users to purchase. Users can get easily defeated by a navigation that is too complicated or has too many links to choose from. A simple and intuitive navigation allows users to easily find what they’re looking for. A “sticky” navigation bar that stays visible while users scroll and includes a clear link to the homepage allows users to navigate your website smoothly.

4. Fast Website Speed

One of the biggest factors that impacts mobile conversions is website speed. If your site is taking too long to load, visitors are less likely to return to your site and may turn to a competitor instead which means a loss of potential customers. Having a fast website is essential for businesses to create a good user experience and make a lasting impression for visitors, and therefore convert them into customers. You can avoid slowing down your site by optimizing all images on your site and minimizing the number of scripts and plugins that you use. You can also get some insights on your website’s speed by performing a website speed test at least once per month.

5. User-Friendly Forms

When it comes to converting customers, forms are one of the essential elements of any website, especially for lead generation. However, forms can also be a major source of frustration for mobile users if they're too complex. Keep your forms short and easy to use by asking for only the important information. Use mobile-friendly input fields and autocomplete to make it even easier for visitors to complete them. 

The best thing you can do for your mobile website to convert customers is to keep it simple. More and more people rely on mobile devices for shopping, so you want to make a customer’s journey as easy as possible from start to finish. It’s never too late to start optimizing your site for mobile shoppers so you don’t have to miss out on potential customers and revenue. Not sure where to start with your mobile site? Our team of digital and user experience experts are here to help! Get in touch with us today to help optimize your mobile site and conversions. 

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SOURCES/DISCLAIMERS:

Dealer.com: Is Your Website Mobile-First?

‍Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 4th quarter 2022