Holiday Shopping Outlook

Author:

Category:

Analytics

Date Published:

Friday, October 28, 2022

When: With consumers looking to snag holiday gifts before prices rise, shoppers are planning to start their holiday shopping even earlier this year (eMarketer). Taking a look back at search trends from 2021, searches for “holiday deals” started to increase the last week of October/first week of November, with the peak the week of Thanksgiving. Additionally, 49% of holiday shoppers plan to shop during Thanksgiving Week (2022 Deloitte Holiday Retail Survey). Get a fast start and be where your consumers are.

What: Holiday spending on gift cards is expected to increase this year while many other categories are expected to decrease (2022 Deloitte Holiday Retail Survey). Make it exciting and convenient for your shoppers to purchase holiday gift cards.

Where: Holiday Shoppers will use 9.1 websites and apps on average and go to 5.9 stores (2022 Deloitte Holiday Retail Survey). Is your mobile site ready for shoppers? Does your messaging connect online and offline?

Read below for 2021 Holiday Search Trends:

For the end of October-beginning of January peak, “holiday deals” was searched more than “holiday sales.”

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In 2021, the term “Holiday Deals” started to increase the last week of October/first week of November, with the peak being the week of Thanksgiving (November 21-27).

The late Oct/early Nov spike maintained elevated interest through the week of Christmas
Source: https://trends.google.com/trends/explore?date=2021-01-01%202021-12-31&geo=US&q=holiday%20deals

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In 2021, the term “Holiday Sales” spiked the first week of August and last week of October/first week of November.

The August spike was for one week only
The late Oct/early Nov spike maintained elevated interest through the end of the year; peaking December 26-January 1
Source: https://trends.google.com/trends/explore?date=2021-01-01%202021-12-31&geo=US&q=holiday%20sales

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