Amplifi provided the targeting and reach required to hit their goal.
Increase enrollment and be the leading community college in the Houston DMA.
In previous years, had seen the enrollment numbers on the decline. They were also having a hard time reaching their target audiences due to heavy spends in traditional media.
After analyzing historical data and performance from prior campaign years, we repositioned media dollars to Amplifi, as well as, segmented the audiences between "Influencers" and "Prospective enrollees". Influencers (AKA parents/guardians in the household) were targeting with heavier traditional media while prospective students were targeting with heavy digital paid media.
YOY 2018-2019
September to mid-October 2019
Those exposed to ads vs those that were not exposed
Board Members and staff have all commented on what a great campaign it has been. They feel the creative speaks to all the various demographics they serve (i.e. young/old, various ethnicities) and is an excellent representation of what they stand for in the community.
Fill out the form below and a digital media specialist will get back with you shortly.
